ELEVEN-TWENTY

MANHATTANS AT MODECIPOSTER

CLIENT
MANHATTANS BARBER | Daehyuk Cha

DFY 2K24 WORKSHOPEVENT·IDENTITY

I designed the key visual and poster for DFY's workshop held on November 15, 2024. The design was inspired by the workshop's central theme, "Repair for Growth," with a key concept featuring a mechanic cat as the main motif.

PROJECT AT DFY

PROJECT WITH | Myungju Lee, Bosung Kwak, Nuri Cheon

SEERBRAND IDENTITY

For the women's fashion brand SEER, I created a logo and symbol that embody its identity. The symbol reinterprets the shape of a stitch into an “S,” reflecting the essence of clothing, while the sleek sans-serif logotype conveys the brand’s formal and sophisticated mood.

*WORK IN PROGRESS

CLIENT

SEER | Soohye Choi

HEIGHTS TOKYO POP-UP STOREPOP-UP·IDENTITY

For 13 days in Shibuya PARCO, we held a pop-up store with eight brands carefully selected by HEIGHTS. Since it is the first pop-up of HEIGHTS, I created a key visual with typography in the same language as the PARCO logo.

PROJECT AT HEIGHTS

CREATIVE DIRECTION | Kibum Kim
PROJECT MANAGER | Youngkwang Park
PHOTOGRAPHY | Kibum Kim
PHOTO RETOUCHING | Sujin Hur

HEIGHTS TOKYO POP-UP STORE FLYERPACKAGE

PROJETCT AT HEIGHTS

CREATIVE DIRECTION | Kibum Kim
PROJECT MANAGER | Youngkwang Park

ONE OR EIGHTLOGO PROPOSAL

Proposed a logotype for the Japanese hip-hop-inspired boy group ONE OR EIGHT. The design incorporates graffiti elements and a casual vibe, reflecting the group's energetic and street-style identity.

CLIENT

ARC IMAGEWORKS
CREATIVE ADVISOR | Rachel Jimin Jang

MUSINSA EARTHBRAND IDENTITY

MUSINSA EARTH is a sustainable lifestyle category that sets a new standard for style by introducing eco-friendly and socially responsible brands and content, represented by its "EDGE GRADIENT" motif, which symbolizes light and direction toward a better future.

PROJECT AT MUSINSA

DIRECTION | Daejin Ahn
DESIGN WITH | Seohee Min·Wonho Jang·Gunpil Lee
External Image Source by Patagonia

NNOONBRAND IDENTITY

Logotype for the ceramic pottery brand NNOON. Inspired by the pottery’s textured surface, reminiscent of the moon, I incorporated a unique design element where the two "N"s resemble an "M" while maintaining their distinct dual-"N" form when written, adding a clever yet intentional touch to the branding.

CLIENT

NNOON | Juhyeong Jang

MUSINSA PLAYERBRAND IDENTITY

MUSINSA PLAYER, a sports category within MUSINSA that curates and sells diverse sports brands, embodies the brand’s inclusive nature by embracing all sports and expressing this through a key visual inspired by the universal strategy pattern of pre-game planning and tactics.

PROJECT AT MUSINSA

DIRECTION | Seoyeong shin
External Image Source by Adidas, nike

MUSINSA TERRACE QR MARKETEVENT·IDENTITY

The identity for MUSINSA TERRACE QR MARKET OUTER, which took place at Musinsa Terrace Hongdae from November 18 to December 12, 2021, was developed. Drawing inspiration from QR codes, the bitmap motif was designed to be versatile, with applications ranging from lookbooks to mosaic-style visuals.

PROJECT AT MUSINSA

DIRECTION | Seoyeong shin
DESIGN WITH | Haeun Kim

SLATEBRAND IDENTITY

Due to the impact of the COVID-19 pandemic in 2020, the film industry faced a major downturn, leading to theater closures, while consumer demand for movies grew despite concerns over virus transmission in public spaces. To address this, we developed a conceptual project for a single-person cinema.

PERSONAL PROJECT

IMAGE SOURCE BY A Clockwork Orange, Minari, Moonlight Kingdom, Shining, Ssence

27TH KAYWON DIGTITAL MEDIA DESIGN GRADUATION EXHIBITION ‘REMAIN, RE-MAIN’BRAND IDENTITY·WEB

Branding the 2020 graduation exhibition for the Digital Media Design Department at Kaywon University of Art & Design. Titled "Remain," the exhibition reflects the journey of learning to convey values through UI/UX by leaving traces of the process and re-emerging as the protagonist. The key visual centers on pixelization, aligning with the department’s unique characteristics.

→ HYPERLINK

GRADUATION EXHIBITION PROJECT

ADVISOR | Mary Choi
PLANNER | Myungyoon Han
PROGRAMMER | Kang So E, Woojin Jang, Yujung lee
DESIGN WITH | Jungmin Kim, Eunjin Yun